NBC/Universal joins Hyperbidder to sell its ad space on 14 of its web sites
Hyperbidder announced today NBC/Universal signed up to sell some of its ad inventory through Hyperbidder's growing Ad Network
PORTERVILLE, California May 04, 2006 -- Hyperbidder will offer some of NBC/Universal's web ad space to Hyperbidder's advertisers through its proprietory auction system. Among NBC/Universal properties are NBC Los Angeles, San Francisco, New York, Philadelphia, Rhode Island, and Houston news station web sites. Hyperbidder will offer its clients a chance to purchase ad space on 14 different NBC web properties.
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
Hyperbidder empowers the advertisers by letting them determine how much they should pay for an ad space on a specific web site. Ad sellers post their available ad space on Hyperbidder where advertisers find and place a bid to receive placement for their ad media, usually a banner or a button advertisement. Hyperbidder differs when it comes to all known auction sites, such as Ebay, as with Hyperbidder, not just the highest bidder, but also all bidders win when it comes to advertising. Advertisers bid on ad campaigns to receive the higher percentages on the ad rotation to a specific ad campaign. The higher the bid amount, the higher percentage the advertiser’s ad is displayed on the publisher’s (ad seller’s) web site. This way, advertisers determine a specific web site’s real ad value. With Hyperbidder, all available ad space on a given site can be posted for bidding. http://www.hyperbidder.com.