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Hyperbidder suspends its Broadcast TV Advertising Division Hyperbidder, Inc. is suspending its Broadcast TV Advertising Division to allow more of its resources to be utilized for its core business of Online Advertising. Porterville, CA – August 27, 2007 – Hyperbidder, Inc., a privately held company, late Friday announced that it suspends its efforts to penetrate into the Broadcast TV Advertising, at least for the time being. The channel will still be available, however, only in beta. Hyperbidder Founder, and CEO Galip Talegon said the decision was an easy one to make. “We do want to bring in a superior product for that market, however at the moment, it makes sense to concentrate on our core business model (Internet Advertising) to accelerate the growth of our company. It makes more sense to unite all our resources instead of dividing them, and use them to improve our main product which is our Online Ad Exchange system.” Instead of competing with competitors such as Spot Runner at this time, Hyperbidder will improve its core technology, and continue with its innovations in Online Advertising. About Hyperbidder: Hyperbidder empowers the advertisers by letting them determine how much they should pay for an ad space on a specific web site. Ad sellers post their available ad space on Hyperbidder where advertisers find and place a bid to receive placement for their ad media, usually a banner or a button advertisement. Hyperbidder differs when it comes to all known auction sites, such as Ebay, as with Hyperbidder, not just the highest bidder, but also all bidders win when it comes to advertising. Advertisers bid on ad campaigns to receive the higher percentages on the ad rotation to a specific ad campaign. The higher the bid amount, the higher percentage the advertiser's ad is displayed on the publisher's (ad seller's) web site. This way, advertisers determine a specific web site's real ad value. With Hyperbidder, all available ad space on a given site can be posted for bidding. http://www.hyperbidder.com About Spot Runner: Headquartered in Los Angeles, Spot Runner, Inc. is a privately held, Internet-based advertising agency that makes it fast, easy and affordable for local businesses to advertise on TV. Its revolutionary approach to commercial production, media planning and media buying gives local businesses access to a powerful marketing tool that was previously out of their reach. The entire process is automated online, making it cost-effective for even the smallest of businesses to use. The company’s co-founders, Nick Grouf and David Waxman, previously co-founded PeoplePC and Firefly Network, which were acquired by EarthLink and Microsoft, respectively. Visit Spot Runner online at www.spotrunner.com. Media Contact media_relations@hyperbidder.com |
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