Advertiser Advantages
Advertisers determine the value of the offered ad spaces
Advertisers decide exactly how much each publisher's
ad space is worth by placing bids. All advertisers are guaranteed
exposure, regardless of their bid amounts. Bidding determines the
ad frequency of the advertisements; it does not determine a sole
winner of the ad space -- a great improvement over the typical "winner-take-all"
online auction. Everyone who bids via Hyperbidder gets their advertisement
displayed on the website they want.The higher the advertiser bids
for an ad space, the higher percentage from within the ad rotation
his banner ad is displayed on that ad space.
Targeted Advertisements
Hyperbidder allows users to search for campaigns
by industry or by vertical, ensuring that advertisers are able to
reach their target audience. For example, a software company in
San Francisco can choose to focus on advertising in the Bay Area,
or on technology-related web sites, or both.
Publisher Advantages
Generate new revenue streams
Hyperbidder allows publishers to select previously
unused areas of their website and turn it into ad space. It's easy
to begin selling space, and even better, it's FREE!
Featured Publishers
The top three publishers with the most advertisers
in each industry, sub-industry, city, state, and zip code are considered
Featured Publishers. These companies get
their company logos and links to their campaigns near the top of
the page to increase exposure to potential advertisers. If you wish
to gain an edge on the competition, make sure every advertiser knows
that you're available through Hyperbidder!
Advertisers and Publishers benefit
Hyperbidder allows advertisers to place more advertisements
and, as a result, earn more exposure. Publishers sell more ad space
with Hyperbidder and thus increase their revenue. Plus, publishers
can use money earned from a campaign towards their own advertisements.
Even consumers benefit with Hyperbidder because they are no longer
forced to view ads that are not targeted to the topic they are looking
for.
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